The views expressed in this article are those of my own and not necessarily those of  Niche Site Journal or its members.

Let me be clear on a couple of things before I begin. This is not going to be a black vs white hat debate in terms of which is more effective. I simply want to clarify the differences between the two sides, without telling you which is better or which you should use.

If you aren’t familiar with the terms, “white hat SEO” is referring to the process of organically optimizing your website for search engines, in the hopes of them ranking your website high in their search results in return. Of course “black hat SEO” would be any tactics that try to trick or deceive search engines into thinking your website is of worth and rank you favourably in return.

Did you see what I said there? [Read more…]